Portfolio
OurCompanies.
Five subsidiaries. Five industries. Each operating independently, all drawing on the infrastructure, capital and standards of The Mazi Group.
The founding brand, and the reason the group exists. Mazi Beauty is certified vegan, cruelty-free skincare, produced in the group's own filling plant in Indianapolis, with bulk production in Miami. It is formulated against a blocklist of over 1,500 ingredients that never make it into a jar.
Sold in serious volume at accessible prices across four markets, with placement in leading beauty boxes and retailers. In 2026 a new launch comes to Belgium and Europe. It starts with the eye serum, Made in Belgium.
Care that fits in a pocket. On The Go makes compact antibacterial sprays for hands and surfaces, 75% antiseptic, softened with Vitamin E and moisturisers, formulated to pharmaceutical-grade standards.
Four variants, one honest price, distributed through the group's US and EU warehouse network.
Self-order kiosks and ordering software built for fast QSRs and restaurants. Guests order and pay independently; kitchens get cleaner tickets; owners get shorter queues and bigger baskets. Upvendo grew out of technology Mazi Beauty had already built.
Upvendo Magic, the platform's AI layer, generates menu descriptions, photos and allergen information straight from the existing POS. Built for and proven on real restaurant floors globally.
Most salon tools treat the symptom. Glam Switch builds diagnostic and styling devices that treat the cause, starting with the Hair Health Scan, which reads seven hair and scalp metrics before a stylist touches a single strand.
Data first, treatment second: measurable, personalised results for haircare professionals.
Founded by Annelies Schetters and powered by The Mazi Group: a premium lip and colour line built for people who lead with colour. High-performance formulas, an unboxing that feels like a gift even when you bought it for yourself.
Glosses, velvet lip products and signature gift sets for premium retail, online and B2B gifting.
Working with a brand
Talk to the company,not the holding.
Each subsidiary runs its own commercial conversations. Tell us which one you need and we will put you straight through.