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Press &media.

Approved copy, verified facts, imagery and quotes. Everything on this page is cleared for publication without checking back with us.

Boilerplate

The Mazi Group is an American, privately held multisector holding company founded in 2019 by Belgian entrepreneur Robin Rouquart. The group specialises in innovating industries: it rebuilds technology developed inside its existing businesses into new companies and commercialises them. Its businesses include Mazi Beauty, On The Go, Glam Switch, Bella Gloss and Upvendo. Belgian production is the next step.

Factsheet

Corporate facts, last verified August 2026

2018The story begins
2019Incorporated · Miami
5Active companies
4+Markets
200KUnits / 30 days capacity
60Pharmacies · 2022 pilot
USNationwide partner fulfilment
To comeProduction in Belgium

Imagery & contact

High-resolution portraits and production imagery download directly from the press kit on this page. Press enquiries go through the contact page. We reply within one working day.

Boilerplate

Three lengths,all approved.

Use whichever fits. No need to request permission and no need to send it back for approval.

Short · 25 words

The Mazi Group is a privately held multisector holding company founded in Miami in 2019 by Belgian entrepreneur Robin Rouquart, with five operating companies and its own production.

Standard · 60 words

The Mazi Group is a privately held multisector holding company founded in Miami in 2019 by Belgian entrepreneur Robin Rouquart. It operates five companies across clean beauty, hygiene, self-order technology, professional haircare and luxury cosmetics, and runs its own production in the United States. Belgian production is the next step.

Long · 150 words

The Mazi Group is a privately held multisector holding company, registered in Florida and founded in Miami in 2019 by the Belgian entrepreneur Robin Rouquart. Mazi is the Greek word for together.

The group operates five companies: Mazi Beauty (clean skincare), On The Go (hygiene and hand care), Upvendo (self-order kiosks and hospitality software), Glam Switch (professional haircare) and Bella Gloss (luxury cosmetics). Unusually for a holding company of its size, it owns the infrastructure its brands run on: its own filling plant in Indianapolis, Indiana, an in-house R&D laboratory, formula IP and a proprietary monitoring platform.

New companies are built rather than bought. Upvendo grew out of technology Mazi Beauty had already built. In 2026 the group relaunches Mazi Beauty into Belgian pharmacies, in the country its founder left in 2018. Belgian production is the next step.

Nederlands · standaard

The Mazi Group is een private multisectorale holding, opgericht in Miami in 2019 door de Belgische ondernemer Robin Rouquart. De groep telt vijf bedrijven in clean beauty, hygiëne, self-ordertechnologie, professionele haarverzorging en luxecosmetica. Productie in België is de volgende stap.

Approved quotes

Attributable,as written.

All attributable to Robin Rouquart, Founder & CEO, The Mazi Group. Quote them as they stand or request something on a specific angle.

"Innovating industries while making no compromises, to break with old industry promises, and deliver."
"I left Belgium to learn how to build a company. I came back to build one here."
"Quality you don't control is quality you can't promise. That is the whole reason we own our production."
"We had two weeks, no factory and almost no money. What came out of that fortnight is still how this company makes every decision."

For journalists

Anglesworth the column.

Five stories here that stand up to reporting, with the people and the paperwork to back them.

01
Reshoring, for real
A Belgian founder who built cosmetics production in the United States and intends to bring it to Belgium, against the direction everyone else is travelling. Available: the business case and the founder.
02
The pivot that saved the company
In 2020 every store that had agreed to stock the brand pulled out within days. The group used its production contacts to launch hand sanitisers instead. Documented, with figures on request.
03
Thirty square metres
The first major order, 200,000 tubes on a short deadline, filled by hand in a space the size of a garage while the founder's mother was treated for cancer in another country. Shared with her blessing.
04
Skin analysis at the pharmacy counter
Mazi Beauty built its own self-service kiosk first. That technology was rebuilt into Upvendo and proven on restaurant floors, and it now returns to the Flemish pharmacy as Mazi Beauty's skin analysis. Demonstrable in person.
05
A holding that builds instead of buys
Three of the five companies were created inside the group rather than acquired. A model worth examining for anyone writing about how small groups scale.

Style & naming

Getting thenames right.

The Mazi GroupAlways with the definite article and a capital T. Not "Mazi Group", not "MAZI Group". Mazi is pronounced mah-ZEE, Greek for together.
Robin RouquartFounder & CEO. Rouquart is spelled with a q and a silent t. Belgian, from Ruiselede in West Flanders.
Mazi BeautyThe skincare company, not the holding. Two words, both capitalised.
On The GoThree words, each capitalised. Formally "On The Go by Mazi".
UpvendoOne word, capital U only. Self-order kiosks and hospitality software.
Glam Switch & Bella GlossTwo words each. Bella Gloss is styled "Bella Gloss by Annelies" on product.

Founder Biography

RobinRouquart.

Robin Rouquart is a Belgian entrepreneur who grew up in Ruiselede, West Flanders. He left Ghent for the United States in 2018, incorporated The Mazi Group in Miami in 2019, and built it into five companies with their own production. In 2026 a new launch comes to Belgium and Europe.

Press kit

Downloadableassets.

Everything here is approved for publication and downloads directly. No request, no waiting on a reply. If you need something that is not on this page, write to press@mazigroup.us with the word URGENT in the subject line.

Documents

Corporate fact sheet
Corporate facts, last verified August 2026EnglishNederlandsFrançais
Group biography
Long-form group descriptionEnglishNederlandsFrançais
Founder biography
Verified biography of Robin RouquartEnglishNederlandsFrançais
Founder press kit
Profile, key facts and photography, 2026EnglishNederlandsFrançais
Brand book 2025
Colour, typography and logo usageEnglishNederlandsFrançais

Photography

Robin Rouquart

Usage guidance

Reproduce the logos exactly as supplied: do not redraw, distort, crop or restyle them. Product imagery may be used in editorial context with attribution to The Mazi Group. The brand book carries the full colour, typography and spacing rules.

Media enquiries

Everything hereis cleared for use.

Approved copy, imagery and factsheets. If you need something that is not in the kit, ask and we will get it to you.