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The Mazi Group is an American, privately held multisector holding company founded in 2019 by Belgian entrepreneur Robin Rouquart. The group specialises in innovating industries: it rebuilds technology developed inside its existing businesses into new companies and commercialises them. Its businesses include Mazi Beauty, On The Go, Glam Switch, Bella Gloss and Upvendo. Belgian production is the next step.
Factsheet
Corporate facts, last verified August 2026
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The Mazi Group is a privately held multisector holding company founded in Miami in 2019 by Belgian entrepreneur Robin Rouquart, with five operating companies and its own production.
The Mazi Group is a privately held multisector holding company founded in Miami in 2019 by Belgian entrepreneur Robin Rouquart. It operates five companies across clean beauty, hygiene, self-order technology, professional haircare and luxury cosmetics, and runs its own production in the United States. Belgian production is the next step.
The Mazi Group is a privately held multisector holding company, registered in Florida and founded in Miami in 2019 by the Belgian entrepreneur Robin Rouquart. Mazi is the Greek word for together.
The group operates five companies: Mazi Beauty (clean skincare), On The Go (hygiene and hand care), Upvendo (self-order kiosks and hospitality software), Glam Switch (professional haircare) and Bella Gloss (luxury cosmetics). Unusually for a holding company of its size, it owns the infrastructure its brands run on: its own filling plant in Indianapolis, Indiana, an in-house R&D laboratory, formula IP and a proprietary monitoring platform.
New companies are built rather than bought. Upvendo grew out of technology Mazi Beauty had already built. In 2026 the group relaunches Mazi Beauty into Belgian pharmacies, in the country its founder left in 2018. Belgian production is the next step.
The Mazi Group is een private multisectorale holding, opgericht in Miami in 2019 door de Belgische ondernemer Robin Rouquart. De groep telt vijf bedrijven in clean beauty, hygiëne, self-ordertechnologie, professionele haarverzorging en luxecosmetica. Productie in België is de volgende stap.
Approved quotes
Attributable,as written.
All attributable to Robin Rouquart, Founder & CEO, The Mazi Group. Quote them as they stand or request something on a specific angle.
"Innovating industries while making no compromises, to break with old industry promises, and deliver."
"I left Belgium to learn how to build a company. I came back to build one here."
"Quality you don't control is quality you can't promise. That is the whole reason we own our production."
"We had two weeks, no factory and almost no money. What came out of that fortnight is still how this company makes every decision."
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Founder Biography
RobinRouquart.
Robin Rouquart is a Belgian entrepreneur who grew up in Ruiselede, West Flanders. He left Ghent for the United States in 2018, incorporated The Mazi Group in Miami in 2019, and built it into five companies with their own production. In 2026 a new launch comes to Belgium and Europe.
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