FAQ
Questions& answers.
The things people actually ask about the group, the founder and the brands, answered plainly.
01The Mazi Group
What Is The Mazi Group?
The Mazi Group is an American, privately held company founded in 2019 by Belgian entrepreneur Robin Rouquart. It specialises in innovating industries: technology developed inside its existing businesses is rebuilt into standalone companies and commercialised.
Where Does The Group Operate?
Headquarters and production are in the United States: the head office and bulk production in Miami, the filling plant in Indianapolis, Indiana. European operations, sales and distribution run from Belgium, with partner warehouses across the EU and active markets in Canada and Latin America.
Why Are No Revenue Figures Published On This Site?
The Mazi Group is a privately held company and deliberately chooses not to publish its figures.
What Are The Group's Addresses?
The group holds both operating seats and representation addresses, across Europe, North America and China.
02The Five Companies
Which Companies Are Part Of The Group?
Mazi Beauty (skincare), On The Go (hand and surface care), Upvendo (self-order technology), Glam Switch (professional haircare diagnostics) and Bella Gloss (luxury cosmetics).
How Do The Companies Work Together?
Each brand stands on its own with its own market and team, but shares formulation knowledge, production, technology and standards with the rest. Infrastructure is built once and used by every company that needs it.
03Production & Markets
Where Are The Products Made?
In the group's own filling plant in Indianapolis, Indiana, with bulk production in Miami. Belgian production is the next step. For logistics it works with a nationwide US partner fulfilment network and partner warehouses across the EU.
Is The Group Active In Belgium?
A pilot ran in sixty Belgian pharmacies in 2022, which taught the group exactly what a real launch requires. In 2026 Mazi Beauty relaunches in Belgium, starting with the Red Algae Reviving Eye Serum, made in Belgium.
Why Does Mazi Beauty Have Few Consumer Reviews In The US?
Because the American business has been largely B2B: sales to local stores and distributors, in volume. Those customers do not leave star ratings. Since 2025 the brand has been moving directly towards the consumer, and in Belgium it sells direct from the first order, with reviews from verified buyers.
04Sustainability & Certifications
Are The Products Vegan And Cruelty-Free?
Yes. Mazi Beauty is certified vegan and cruelty-free, and the certifications are verifiable with the issuing bodies, such as the Leaping Bunny programme.
05Robin Rouquart
Who Is Robin Rouquart?
Robin Rouquart is a Belgian entrepreneur who grew up in Ruiselede, West Flanders. He left Ghent for the United States in 2018, incorporated The Mazi Group in Miami in 2019, and built it into five companies with their own production. In 2026 a new launch comes to Belgium and Europe. His full story is on the founder page.
What Is Robin Rouquart's Net Worth?
The Mazi Group is an American, privately held company and does not publish valuations.