Skincarewith skin analysis.

Mazi Beauty is taking a self-checkout skincare kiosk with integrated skin analysis into Belgian pharmacies. It is the first of its kind to reach the pharmacy counter.* It reads your skin before it sells you anything.

Where it comes from

Upvendo was not bought. Mazi Beauty built its own self-service kiosk first, to sell its own products in store. That technology was rebuilt into Upvendo and sold on its own, then proven on restaurant floors where the queue does not wait and the hardware has to survive a Saturday night.

The unit now heading for the pharmacy is Mazi Beauty's own. It sits on the technology that became Upvendo and does a different job. Upvendo stays where it was proven, on the restaurant floor.

Owning the platform is the point. The group did not license it and does not wait on anyone to change it, so what the unit does can follow what the counter needs.

What the kiosk does

The skincare version adds skin analysis. The customer stands in front of the unit and the system reads the skin. The recommendation follows from that reading rather than from what is on promotion. The unit completes the sale on the spot.

The pharmacist stays in the room. The kiosk handles the reading, the recommendation and the transaction, and the customer who wants to ask a person can still ask one.

Why the pharmacy

Belgium is won at the pharmacy counter. In 2022 Mazi Beauty ran a pilot in around sixty Belgian pharmacies. The products sold, and the more useful lesson was about who decides: convince the pharmacist and you have the market.

Advice is the hardest thing to staff at that counter. Skincare questions already get asked there, and answering them properly takes time the counter does not always have. The kiosk does not replace the pharmacist. It makes the analysis available when nobody is free to do it.

Timing

Around forty locations across Flanders are expected to carry the full assortment with a skin-analysis kiosk by mid-2027, while the eye serum itself is expected in more than 500 pharmacies. The two numbers describe two different things: one is the kiosk rollout, the other is where the serum is sold.

The serum comes first. The eye serum launches this month, and the kiosks follow once the product is established.

* This is the group's own position: we are not aware of an earlier self-checkout skincare kiosk with integrated skin analysis deployed in the pharmacy channel. If one exists, tell us and we will correct the claim.