From supplier to brand: owning the product and the counter
Stories · The Mazi Group
How The Mazi Group innovates industries
Technology built inside the group's own businesses becomes standalone companies sold to everyone else. Upvendo is the first proof of the model.
01
What kind of company is The Mazi Group?
The Mazi Group is an American, privately held company specialising in innovating industries. The model is simple to describe and hard to execute: technology developed inside the group's existing businesses is rebuilt into standalone companies and then commercialised.
"You do not wait until you can. You build with what you have."
02
Which companies sit inside the group?
Mazi Beauty (skincare), On The Go (hygiene and hand care), Glam Switch, Bella Gloss, and Upvendo, the technology company behind self-order kiosks and online ordering. Upvendo grew out of technology Mazi Beauty had already built. Each brand stands on its own, but shares formulation knowledge, production or technology with the rest.
03
Why own production?
Because the group knows the difference between having a product made and being able to make it. Owning production means control over quality, over timing and over the formula itself. Belgian production is the next step, for the same reason.
The group today
The full story,in one page.
The short version is on this page. The long version, chapter by chapter, is in the founder's own timeline.